The 2024 (5th) Brand Innovation Development Conference, hosted by the conference's organising committee, will take place in Beijing on 30 May 2024 and will include the “Hino Award” ceremony. “Hino” is taken from the word “hero”: through the ceremony, the organisers pay tribute to the many heroes behind brands. After several rounds of selection by the organising committee and the jury, WeCarbon has received the “Hino Award 2024 · Innovation Leader Brand”.
This is the fifth year of the Brand Innovation Development Conference, which aims to advance exchange between Chinese and international brands, build bridges between brand cultures, strengthen the foundations of brand building, explore what innovation means for brands, and reshape their future value. This year's theme is “Travel Light, Set Out Again”, exploring the importance of green business practices in sustainable development that cuts burdens and carbon, sparking new energy for building and growing brands, seeking paths to brand modernisation, and sharing practical experience in integration and co-creation.
In brand building, WeCarbon maintains good partnerships with many forward-looking companies across industries. It is committed to supporting companies with its green technology and sustainability expertise, helping them position themselves precisely in their industries, build corporate social responsibility and sustainability into their brand image, tell their brand stories well, reach a wider circle of partners, and achieve long-term, sustainable brand growth.