Dubai AI Festival 2025 official promotional video
From 23 to 24 April, the Dubai AI Festival 2025 got under way. A key part of Dubai AI Week, the festival was held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, Chairman of the Executive Council of Dubai and Chairman of the Higher Committee for Future Technology and Digital Economy. Co-hosted by Dubai AI Campus and the Dubai International Financial Centre (DIFC), it brought together 5,000 business leaders, 500 investors and 100 exhibitors from 100 countries, creating a high-level collaboration platform that combines business networking, strategic partnerships and incubation of high-impact AI projects. WeCarbon, a technology innovator in sustainability, joined global tech companies, investors and policymakers to discuss how AI can empower sustainable development and drive the global green economy transition.
SIEF China Pavilion
During his visit to the festival, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum made a special stop at the China Pavilion of the Sino-International Entrepreneurs Federation (SIEF). As a major national pavilion at the event, it showcased innovative Chinese startups and provided a platform for potential cooperation and investment. SIEF led the Chinese delegation in briefing Crown Prince Hamdan on SIEF's development in the Middle East and shared insights on data sovereignty with global industry leaders. Meanwhile, Mr. Eric Ma, founder of WeCarbon, as one of the three Global Ambassadors of Dubai AI Festival 2025, worked with partners across sectors to explore opportunities for going global via the Middle East and the future of global tech innovation.
Mr. William Wang, Chief Representative for Middle East & Africa of the Sino-International Entrepreneurs Federation (SIEF), briefs the Crown Prince of Dubai on the development of the participating Chinese companies
AI for sustainability: WeCarbon puts innovation into practice
WeCarbon's booth at Dubai AI Festival 2025
At the festival, WeCarbon debuted its in-house Formist™ AI agent solution (scheduled for international release in Q2–Q3 2025), which uses AI agent technology to automate the completion of sustainability and trade compliance forms, greatly improving the efficiency and transparency of companies' cross-border business. The company also presented supply chain sustainability management solutions covering industrial parks, laboratories and certification bodies, shipping and logistics, and global trade, drawing many international companies and organizations to stop by for discussions.
Mr. Eric Ma, founder of WeCarbon, presents WeCarbon's products
Connecting global ecosystems: building a China–Arab bridge for AI cooperation
As an active participant in China's AI innovation ecosystem and the SIEF Middle East & Africa Implementation Unit, WeCarbon's founding team helped prominent Chinese AI companies (spanning aerospace, healthcare, incubation and hard tech) during the festival to hold in-depth cooperation talks with the DIFC Innovation Hub, the MENA region's national AI innovation platform (Ignyte by Government of Dubai) and Dubai AI Campus, advancing China–Arab connectivity in technology.
Mr. Eric Ma, founder of WeCarbon, on stage with Varun Mohan, Global Head of Ignyte, jointly introducing Ignyte, the MENA region's national AI innovation platform
Dubai is accelerating its drive to become a "global hub for technology and innovation", with AI and the green economy at the core of its strategy. WeCarbon held in-depth discussions with local Middle Eastern companies, investors and government representatives on potential AI cooperation in aerospace, infrastructure, clean energy and other fields. This exhibition not only raised WeCarbon's brand profile in the Middle East market but also laid a solid foundation for future technology deployment and business cooperation.Looking ahead: tech for good, green growth for all
WeCarbon has always upheld the philosophy of "technology empowering sustainable development". This trip to Dubai was not only a technology showcase but also deep engagement in the global green innovation ecosystem. Going forward, WeCarbon will continue to deepen the integration of AI and sustainability technologies, working with international partners to drive the global low-carbon transition.
Dubai AI Festival 2025 flags on site